Cannabis Consumption Lounges: The New Frontier in Hospitality

Cannabis consumption lounges are emerging as an innovative twist in the hospitality industry, offering dedicated spaces for cannabis enthusiasts to enjoy activities like yoga with edibles and paint-and-puff nights. These lounges represent a burgeoning frontier in the cannabis sector, according to Dale Sky Jones, chancellor of Oaksterdam University. Jones, who is spearheading a discussion on this topic at MJBizCon in Las Vegas, views these spaces as pivotal in shaping the future of cannabis hospitality

The success of these lounges hinges on more than just providing a good atmosphere. They must excel in compliance with local regulations, safety, and customer education to ensure an experience that is both enjoyable and responsible. The design and operation of these lounges require careful consideration, from air filtration systems to soundproofing for music events, to create a seamless customer journey. "Hospitality is about reducing friction and creating a flow that feels natural," Jones emphasized

Staff training in these lounges is critical, particularly in recognizing signs of overconsumption and managing inexperienced cannabis users. Jones highlighted the need for cannabis-specific management techniques akin to those used in alcohol service. Properly trained staff can help patrons enjoy their experience safely, providing areas to rest and hydrate if necessary. This focus on education and safety is vital for ensuring positive experiences

The potential for consumption lounges extends beyond traditional settings, with opportunities for innovation in dual-use spaces like comedy nights or music venues. Tribal governments, such as those operating NuWu Cannabis in Las Vegas, are uniquely positioned to integrate cannabis into existing recreational environments like casinos. Despite these opportunities, challenges remain, particularly around compliance and public education

Jones stresses the importance of advocacy for fair regulations and increased public understanding of cannabis. She sees these lounges as a means to elevate cannabis brands and create new business models focused on lifestyle and experience. This approach could lead to cannabis becoming a part of everyday activities, from senior care to dog parks. "By leading with education, safety, and innovation, we can show the world that cannabis is a safer, healthier choice," Jones concluded