Green Wednesday 2025: The Cannabis Industry's Biggest Sales Day of the Year

Green Wednesday, the cannabis industry's equivalent of Black Friday, marks the biggest sales day of the year, occurring annually on the day before Thanksgiving. Cannabis Science and Technology is celebrating Green Wednesday 2025 by highlighting a variety of cannabis-related content, both new and existing. This includes a focus on the manufacturing of popular cannabis products such as edibles, topicals, and pre-rolls, showcasing the industry's dynamic growth and innovation. As the cannabis market continues to expand, Green Wednesday serves as a pivotal moment for industry participants and consumers alike

The cannabis edibles market has seen significant growth, with products like cookies and chocolate bars gaining popularity due to their ease of use and precise dosing capabilities. According to a 2025 Research and Markets report, the cannabis edibles market was valued at $12.3 billion in 2024 and is projected to reach $54 billion by 2034, with a compound annual growth rate of 15.9%. This growth is indicative of the increasing acceptance and demand for cannabis products, as consumers seek convenient and discreet ways to consume cannabis. The edibles segment is expected to continue its upward trajectory as more consumers turn to these products for their versatility and ease of use

In addition to edibles, pre-rolls have emerged as the top-selling segment in the cannabis market, surpassing traditional flower sales. The production of premium pre-rolls involves precise control over factors such as particle size and moisture content to ensure a consistent and smooth burn. As demand for pre-rolls rises, producers are increasingly adopting automation to enhance production efficiency and consistency. Although automation presents challenges, such as maintaining product quality, it is becoming essential for meeting the growing consumer demand

Topical cannabis products are also gaining traction, with scientific studies highlighting their potential therapeutic benefits. Dr. Dustin Sulak, founder of Healer, noted that topical cannabinoids have shown promise in treating a range of conditions, from musculoskeletal pain to dermatological issues like acne and eczema. Additionally, there is evidence of systemic absorption of topically applied cannabinoids, which could have implications for treating conditions like peripheral neuropathy. As research continues to uncover the benefits of topical cannabis applications, these products are likely to become a more significant part of the cannabis market

Industry experts like Millard, known as "The Spock of Cannabis," are at the forefront of addressing challenges such as "cannafraud" through the development of industry standards. Millard's work with ASTM's subcommittees on cannabis processing and handling is crucial for ensuring product quality and consumer safety. As the cannabis industry evolves, the establishment of robust standards and regulations will be vital for maintaining consumer trust and supporting sustainable growth. Green Wednesday 2025 not only highlights the industry's current achievements but also underscores the importance of continued innovation and standardization