Hemp Beverage Alliance and BlueCheck Enhance Age Verification for Hemp Products

The Hemp Beverage Alliance (HBA) has announced a strategic partnership with BlueCheck, a leading age and identity verification vendor, to enhance age verification processes for hemp beverage companies. This collaboration is aimed at ensuring that hemp beverages are only accessible to legal adult consumers, thereby supporting the industry's growth and compliance with age-restriction laws. The HBA, known for its advocacy and educational efforts, continues to promote best practices within the industry

The partnership provides HBA members with access to BlueCheck's advanced age verification technology, which integrates seamlessly into e-commerce platforms. This technology not only verifies customer information in real-time but also supports compliance with regulatory standards, ensuring a frictionless purchasing experience for verified adults. The initiative is part of a broader effort to prevent underage access to hemp products while maintaining consumer satisfaction

Christopher Lackner, president of the HBA, emphasized the importance of this initiative, stating that one of the core principles of the alliance is to prevent minors from accessing adult beverages. He noted that by strengthening age-verification processes, members could position themselves for sustainable growth. Alex Zeig, CEO of BlueCheck, echoed this sentiment, highlighting that many hemp companies are proactively adopting these measures to establish compliance track records despite potential costs

Earlier collaborations, such as the one between BlueCheck and the U.S. Hemp Roundtable, have set a precedent for responsible sales in the hemp industry. This partnership underscores the industry's commitment to legal compliance and consumer protection, with features like third-party verification and Shopify integration enhancing the reliability of the purchasing process. As the industry continues to evolve, such collaborations are pivotal in setting standards for responsible sales and ensuring that only legal adult consumers have access to hemp products