High Tide Expands Globally with First European Canna Cabana in Berlin

High Tide, a prominent retail cannabis enterprise, has made a significant leap into the European market by opening its first Canna Cabana location in Berlin, Germany. This marks the company's inaugural international venture, strategically positioning them within Europe's largest cannabis market. Located at Alte Schönhauser Str. 2, 10119 Berlin, this store launch is part of High Tide's broader strategy to establish a strong foothold in Germany, following their acquisition of Remexian Pharma GmbH, a licensed medical cannabis importer and distributor

The expansion into Berlin is a strategic move for High Tide, leveraging Germany's position as Europe's most influential cannabis market, with a population exceeding 83 million. According to government data, Germany imported over 143 tonnes of cannabis in the first three quarters of 2025 alone, highlighting the growing demand for cannabis products. High Tide's CEO, Raj Grover, emphasized the potential of the Canna Cabana brand to thrive in this environment, noting that the Berlin opening is just the first step in a broader global strategy

Raj Grover, the Founder and CEO of High Tide, articulated the company's commitment to the German market, stating that the brick-and-mortar launch is a long-term investment. He pointed out that as Germany moves towards broader cannabis legalization, Canna Cabana is well-positioned to capitalize on these changes. Grover likened this strategy to the company's success in Canada, where they first built a loyal customer base for cannabis accessories before transitioning into retail cannabis sales

The opening of the Berlin location is expected to have significant implications for the European cannabis market. By establishing a physical presence in Berlin, High Tide is poised to influence market dynamics and consumer preferences in Germany and potentially across Europe. This move also highlights the increasing globalization of the cannabis industry, with companies like High Tide seeking to replicate their domestic success on an international scale

Looking ahead, High Tide plans to continue its expansion both in Europe and North America. In Canada, they recently opened new Canna Cabana locations in Hamilton, Ontario, and announced plans for additional stores in North York, Etobicoke, and Fort McMurray. Grover emphasized the company's disciplined growth strategy, which involves self-funding new locations through profits, thereby avoiding reliance on external capital. This approach not only supports sustainable growth but also positions High Tide as a robust player in the rapidly evolving cannabis retail landscape