Oscars Nominees Receive $350K Gift Bags Featuring Luxury Cannabis Brands

The 98th Academy Awards saw Oscar nominees walk away with lavish gift bags valued at $350,000 each, featuring an eclectic mix of luxury items, experiences, and, notably, premium cannabis products. Curated by Distinctive Assets, the gift bags included everything from high-end travel packages and beauty treatments to designer goods and legal services tailored for Hollywood's elite. The inclusion of cannabis products highlights a growing acceptance of the plant among the entertainment industry’s most influential figures

Lash Fary, co-founder of Distinctive Assets, emphasized the intent behind these extravagant gifts, stating, “Our extraordinary nominee gifts are in no way based on need. We are acknowledging these amazing nominees while elevating and showcasing small businesses, minority-owned brands, female entrepreneurs and companies that give back at a time when everyone can use a little more fun and frivolity.” This year’s collection catered to every facet of celebrity indulgence, offering cosmetic surgeries, personalized prenuptial agreements, and even gold-plated crypto wallets alongside a variety of luxury cannabis brands

Among the cannabis offerings, nominees received THC-infused drinks from Cann Social Tonics and Señorita THC Margaritas, pre-rolled joints from Dogwalkers, high-potency products from RYTHM, and infused gummies from Beboe—often dubbed the “Hermès of marijuana.” According to High Times, Beboe’s founder, tattoo artist Scott Campbell, drew inspiration from his grandmother, who baked cannabis brownies for his mother during her cancer treatment. These carefully selected brands underscore how cannabis is being repositioned as a sophisticated lifestyle product within celebrity circles

This marks the fifth consecutive year cannabis has featured in the Oscars gift bags, reflecting the plant’s shift from social taboo to coveted luxury. The gift bags now often contain more cannabis products than alcohol, with only a single bottle of tequila included this year, as reported by Infobae. The range of non-alcoholic and wellness-focused items further signals changing consumption habits among Hollywood’s wealthiest

From the OG Lab newsroom perspective, the prominence of cannabis in this year’s Oscars gift bags signals a cultural transformation, with the plant cementing its status as a luxury good and wellness staple among global elites. While this trend highlights mainstream acceptance, it also draws attention to ongoing disparities in cannabis access and criminalization worldwide. As cannabis continues its ascent into high society, industry stakeholders should watch closely how this normalization shapes broader market opportunities and social perceptions