Bam Margera Launches Bam THC, Citing Cannabis as Key to Recovery and Wellness

Bam Margera, famed for his role in 'Jackass,' is stepping into the cannabis industry with the recent launch of Bam THC, a brand he is building alongside his wife, Dannii Marie. According to High Times, Margera credits cannabis with a pivotal role in his recovery from alcohol addiction, stating that it has helped him maintain sobriety for over two years. The couple's approach is deeply personal, with Margera emphasizing that their venture is not just a business move but a reflection of their lifestyle. "Weed does not lead to other drugs. It leads to fucking carpentry," Margera quipped, highlighting how cannabis has fostered creativity and wellness in their lives

Margera's relationship with cannabis has evolved significantly over the years. Initially, he avoided the plant after a traumatic first experience consuming raw flower in Copenhagen, which left him anxious and physically unwell. Later, another encounter with potent cannabis on Snoop Dogg's tour bus reinforced his caution. However, Margera eventually recognized that context matters: cannabis could be calming and therapeutic in safe, familiar environments, but overwhelming in chaotic settings. This nuanced understanding now shapes his advocacy for mindful cannabis use

Dannii Marie, Margera's wife and business partner, has been instrumental in shaping both his personal and professional journey with cannabis. Growing up in a household where cannabis use was normalized, she helped Margera shift away from alcohol by integrating cannabis into his daily routine. "I hate alcohol and I hate drugs. Marijuana is not a drug," she told him, drawing a clear line between cannabis and other substances. Together, they have developed Bam THC's product line, with Dannii personally overseeing quality assurance and product development to ensure authenticity and efficacy

The Bam THC brand debuted with a topical roll-on containing THC, CBD, menthol, and lidocaine, designed for fast-acting relief from pain—something Margera knows firsthand after years of injuries from skateboarding. The product line is set to expand to include flower, concentrates, gummies, and pre-rolls, all curated and tested by the couple. Manufacturing is managed by the experienced SMAK’D team in Miami, and strain names such as No Safety Kush and Punk Runtz were co-created by Margera and Marie. Their commitment to quality stands in contrast to what Marie describes as declining standards in some dispensaries, noting, "Your street guy now has better weed than the dispensary."

Beyond cannabis, Margera has pursued alternative healing through ceremonial psychedelic sessions, guided by a trusted shaman. These ten-hour rituals, involving a combination of plant medicines and traditional practices, have become another cornerstone of his recovery and personal growth. Despite the lingering stigma and regulatory hurdles surrounding cannabis, both Margera and Marie are outspoken advocates for legalization and cultural acceptance. Marie, who has worked with medical cannabis patients, urges lawmakers, "Cannabis is a beautiful plant. Please do not destroy it."

From the OG Lab newsroom perspective, Bam Margera's journey underscores the shifting narrative around cannabis as a tool for wellness and recovery, not just recreation. His candidness about addiction, injury, and healing highlights how evolving attitudes—and new, quality-driven brands—are influencing both cultural perceptions and industry standards. As more public figures share their stories, the push for sensible cannabis regulation and consumer education is likely to intensify, making ventures like Bam THC particularly significant in the current landscape