Flowers & Terps and Universal Growing Forge Landmark Cannabis Alliance in Argentina

In a move that signals a shift in South America's cannabis landscape, Flowers & Terps and Universal Growing have announced a strategic partnership in Argentina. This collaboration brings together the flower-centric expertise and cultural credibility of Flowers & Terps with the infrastructure and operational capacity of Universal Growing. As reported by High Times, such alliances remain rare in the region, making this development noteworthy both for its ambition and its potential to transform the local industry

Flowers & Terps, founded by Juan Mauro La Monica—known in Argentina's cannabis community as Maula—has earned a reputation for quality and authenticity. His name has become synonymous with premium flower in Buenos Aires and beyond, drawing attention from international artists and connoisseurs alike. Maula's approach, rooted in genetics, taste, and consistency, has established him as a respected figure who built his brand through substance rather than trend-chasing

Universal Growing, meanwhile, offers far more than cultivation technology. The company has developed a broad ecosystem that includes events, premium retail, the Güid social club, and the Glass Gallery, a high-end space for cannabis glassware. According to High Times, Universal Growing's team is deeply embedded in cannabis culture, possessing firsthand knowledge from years of cultivation, travel, and global industry exposure. This shared cultural foundation is seen as a key differentiator in the partnership

Maula addressed concerns about losing authenticity in a teaser video, stating, “I’m not changing sides. We’re joining forces.” This sentiment underscores the partnership's intent to combine scale with soul, aiming to expand without diluting the unique identity that has made both brands stand out. The alliance is being closely watched as a potential model for how South American cannabis companies can professionalize without sacrificing their roots

Both Flowers & Terps and Universal Growing have already received international recognition, with their products featured in the High Times 50th anniversary print issue. This partnership is seen as a step toward building a globally relevant South American cannabis identity—one that balances excellence, consistency, and local character. From the OG Lab newsroom perspective, this collaboration could mark a turning point for the region, offering a blueprint for combining authenticity and infrastructure as Argentina's cannabis sector looks to scale up and compete on the world stage