B-Real and Xzibit Reflect on Cannabis Legacy and Hip-Hop Longevity Amid Industry Shifts

Legendary rappers B-Real and Xzibit, alongside Demrick, are reaffirming their influence in both music and cannabis with the release of their new Serial Killers album, "This Thing of Ours." The trio, known for their decades-long connection to hip-hop and cannabis culture, have crafted an album that highlights their lyrical prowess and creative independence. As B-Real puts it, "We still can rap circles around half the motherfuckers that are doing this shit right now who are younger than us," emphasizing their enduring relevance in a rapidly evolving industry

Both artists have built substantial cannabis ventures in California, capitalizing on the legalization movement that they once only dreamed of. B-Real, a vocal advocate since Cypress Hill's early days, now owns Dr. Greenthumb's dispensaries, while Xzibit operates West Coast Cannabis with multiple locations in Bel-Air, Marina Del Rey, and Chatsworth. Their firsthand experience with the changing legal landscape informs their approach to business, offering insights into the challenges and opportunities of modern cannabis entrepreneurship

Reflecting on the pre-legal era, the artists recall the difficulties of sourcing quality cannabis while touring, often relying on local contacts or their own supply. "It was a gamble because not everywhere had good weed. You had to know someone in that town or meet someone who knew somebody," B-Real explained. The shift to legal dispensaries marks a dramatic change from the days of "brick weed" and uncertain black-market transactions, underscoring the progress made within the industry

Despite the increasing normalization of cannabis, B-Real and Xzibit agree that the work is far from finished. B-Real notes, "There’s still a ways to go in terms of legalization. Until we’re federally legal across the board, there’s plenty of work to do." Both artists see federal legalization as the next critical step, with B-Real expressing relief at no longer having to "sneak around," but also calling attention to the ongoing complexities faced by multi-state operators and advocates

The duo's journey from underground hip-hop icons to cannabis entrepreneurs mirrors broader cultural shifts, blending music, activism, and business acumen. Their stories of early experimentation—ranging from B-Real's fifth-grade bong hits to Xzibit's high school adventures with poorly rolled joints—offer a personal lens on the evolution of cannabis culture. As the industry continues to grow, their experiences serve as both inspiration and a reminder of the ongoing barriers to true equity and access

From the OG Lab newsroom perspective, the reflections of B-Real and Xzibit highlight the intersection of legacy, activism, and adaptation that defines much of the cannabis sector today. Their willingness to embrace both innovation and advocacy sets a blueprint for artists and entrepreneurs navigating the shifting legal and cultural landscape. As federal reform efforts gather momentum, stories like theirs will remain central to understanding where the cannabis movement is headed next