YG Marley and Glenmere Farms Launch Young Gong Cannabis Brand in New York
YG Marley has partnered with Glenmere Farms Enterprises to launch Young Gong, a new cannabis brand debuting April 19 in New York with a wellness and music-focused approach
Key Points
- 1YG Marley is co-founder and brand ambassador of Young Gong, a cannabis brand launched with Glenmere Farms Enterprises
- 2The brand debuts April 19 at a New York City event during Kanafest, with a focus on music, meditation, and wellness
- 3Young Gong's packaging includes QR codes unlocking exclusive digital content from Marley
- 4Dr. Sha-Ron Pierre-Kovler leads the scientific direction and formulation, emphasizing product safety and consistency
- 5The first products launch in New York, with expansion to New Jersey planned for summer
YG Marley, the rising artist and descendant of one of music's most influential families, has officially entered the cannabis sector as co-founder and brand ambassador of Young Gong. The new cannabis brand is a joint venture with Dr. Sha-Ron Pierre-Kovler’s Glenmere Farms Enterprises, based in New York. The company will debut its first products on April 19 at a "Countdown to 4/20" event at Partake NYC, coinciding with the weekend-long Kanafest, a major cannabis celebration in the city
Unlike typical celebrity licensing deals, Marley is deeply involved in Young Gong’s direction, lending both his name and vision to the project. The brand draws on themes of music, meditation, and wellness, with packaging that includes QR codes for exclusive digital content from Marley. "I’ve wanted to work with Dr. Sha-Ron for a while now," Marley said. "I saw that she is a creative genius. She understands this plant is more than just a feeling — it’s a frequency."
Dr. Pierre-Kovler, a biomedical scientist and one of the few Black women operating at scale in legal cannabis, emphasized Marley's authentic connection to the culture and his talent for curating cannabis experiences. According to Pierre-Kovler, "New York also offers the right backdrop for that kind of rollout, giving the brand a chance to build cannabis-centered experiences in a market still taking shape." The initial product lineup includes Harmon-E, K-Lab, Melody Makers, and Roads of Flames, each tailored to different effects and consumer preferences
Young Gong is being positioned as more than just a cannabis product line—it aims to be a lifestyle brand at the intersection of cannabinoids, sound, and wellness. Dr. Pierre-Kovler’s scientific expertise is central to the formulation and safety of the products, providing credibility beyond traditional marketing. The company plans to expand to New Jersey later this summer, further cementing its presence in the Northeast’s emerging cannabis landscape
From the OG Lab newsroom perspective, this collaboration between a high-profile artist and a respected scientist marks a notable shift in how cannabis brands are created and marketed. By integrating music, wellness, and technology, Young Gong may set a new standard for experiential cannabis branding. This venture is worth watching as it could influence both consumer expectations and industry practices in one of the country’s most dynamic cannabis markets
