Flowers & Terps Partners with Universal Growing to Transform Argentina's Cannabis Industry

In a bold move that signals a new era for South American cannabis, Argentina-based Flowers & Terps has entered a strategic partnership with Universal Growing, bringing together deep-rooted flower expertise and robust cultivation infrastructure. This collaboration is significant in a region where such alliances have been rare, marking a shift toward a more structured and globally ambitious cannabis industry. According to High Times, the partnership is not simply a business transaction but a major step toward marrying authenticity with scale in a market long known for its grassroots credibility

Flowers & Terps, led by the renowned cultivator Juan Mauro La Monica—known locally as Maula—has earned a reputation for quality and consistency in Argentina’s cannabis scene. Maula is recognized for his dedication to taste, genetics, and a unique cultivation point of view, attributes that have made his flower highly sought after by both local connoisseurs and international visitors. "I’m not changing sides. We’re joining forces," Maula declared in a launch video, addressing concerns that the move might compromise his brand’s authenticity and cultural significance

Universal Growing, on the other hand, offers much more than cultivation technology. The company has established a multifaceted cannabis ecosystem in Argentina, encompassing high-profile events, premium retail experiences, and unique social spaces like the Güid social club and Glass Gallery. Universal’s involvement is rooted in both operational excellence and a genuine connection to cannabis culture, with team members who have spent years immersed in the global cannabis community. This alignment of values and expertise distinguishes the partnership from typical business expansions seen in more mature markets

The collaboration stands out in a South American context, where regulatory hurdles and fragmented development have often hindered the ability to scale without sacrificing quality or local identity. Historically, the region's cannabis sector has struggled to build the structures needed to support long-term growth while maintaining the authenticity that makes its products unique. By joining forces, Flowers & Terps and Universal Growing are attempting to break this cycle, aiming to protect their standards and cultural roots while expanding their reach and influence

Both Flowers & Terps and Universal Growing have already achieved international recognition, with their products featured in High Times’ 50th anniversary print issue. This partnership is seen as a sign that Argentina’s cannabis industry is ready to move beyond survival mode and compete on a global stage. As Maula expressed, “The world will know that flowers don’t lie.” For the cannabis industry at large, OG Lab sees this as a potential turning point: if the partnership succeeds, it could set a new standard for combining authenticity and scalability, not just in Argentina but across South America. The true test will be whether this alliance can deliver sustained quality and innovation while preserving the local culture that makes Argentina’s cannabis scene unique