Jimmy Kimmel Produces Cannabis Culture Docuseries '4X20: Quick Hits' for Hulu Debut
Hulu will premiere '4X20: Quick Hits,' a four-part cannabis culture docuseries produced by Jimmy Kimmel, on April 20, featuring a segment on High Times magazine and its founder Tom Forcade
Key Points
- 1Hulu will debut '4X20: Quick Hits,' a four-part cannabis documentary series, on April 20
- 2Jimmy Kimmel executive-produced the project, which includes a segment on High Times magazine and Tom Forcade
- 3Director Kyle Thrash explores the outlaw roots and cultural impact of High Times
- 4Additional shorts cover stoner cinema, glass artistry, and protest films that shaped cannabis culture
Hulu is set to premiere '4X20: Quick Hits,' a new anthology documentary series executive-produced by Jimmy Kimmel, on April 20. The series comprises four 20-minute shorts, each spotlighting a distinct aspect of cannabis culture in America, from stoner cinema to the subversive roots of High Times magazine. As reported by High Times, the most anticipated segment for industry observers is the profile of High Times itself and its founder Tom Forcade, who famously channeled proceeds from cannabis smuggling into building a publication that became a touchstone for marijuana advocacy and free speech
Director Kyle Thrash leads the High Times segment, delving into the magazine's outlaw origins and its role as a cultural accelerant for cannabis normalization. The series also includes stories like 'Highly Unlikely,' which explores the legacy of the film 'Harold & Kumar Go to White Castle,' and 'Bong Voyage,' featuring glass artist Jason Harris and the impact of Operation Pipe Dreams. Another short, 'The Legend of Ganjasaurus Rex,' examines a cult film protest against the War on Drugs, together mapping the unconventional pathways that brought cannabis into the American mainstream
Jimmy Kimmel underscored the series' playful but insightful approach, stating, “Christmas has a whole cable channel dedicated to holiday programming. For 4/20, we made four 20-minute-long documentaries for those who celebrate with trees of a different kind.” The series eschews glossy depictions of the legal cannabis industry in favor of highlighting the folk heroes, underground businesses, and acts of creative defiance that shaped the culture before legalization and commercialization
From the OG Lab newsroom perspective, the launch of '4X20: Quick Hits' on a major streaming platform reflects the ongoing mainstreaming of cannabis narratives and the enduring cultural power of legacy voices like High Times. This project is particularly notable for its focus on the historical and countercultural roots of cannabis, signaling a growing appetite for nuanced stories that go beyond dispensary branding and corporate interests. As cannabis continues to evolve in the public eye, such documentaries will play a key role in preserving and interpreting its complex legacy
