Invest in a Proven Cannabis Retail Concept
The model is already proven: operating stores in Thailand, our own farm, two differentiated brands, and a retail platform built to scale. We work with partners and investors to open new locations together.
Two Brands, One Portfolio
OG Lab and Library are complementary formats built for different audiences and locations.
A licensed cannabis farm and the largest dispensary on Koh Samui. The business covers the full cycle, from phenohunting and cultivation to branding and retail. OG Lab stores are built around a true direct-from-farm model, with a laboratory-inspired aesthetic, transparent pricing, and an interactive farm model in every location.
A retail brand with a fully integrated concept: name, design, service, and customer experience all work as one. It is a "library of strains", with books, catalog-style shelving, library cards, and strain descriptions in 9 languages. Library stands out from better-known chains through concept depth, clarity, and memorability.
Library — a Culture-Led Retail Concept
Scalable model · High growth potential
Concept and Naming
In cannabis subculture, the phrase "got something to read?" can also mean "got something to smoke?" Library turns that code into a literal retail concept. The shop becomes a curated collection of strains, similar to a wine library. Each strain gets its own "book", with descriptions in 9 languages, a personal "library card", and guidance from in-store "librarians". The name, interior, and customer experience all reinforce the same idea.
Visual Identity and Competitive Edge
The signature Thai-violet palette, a refrigerator styled like a bookcase, neon signage, and decorative cannabis "volumes" make the brand instantly recognizable. Library can open right next to established chains and compete confidently through atmosphere, visual clarity, and a more complete brand world.
Weekly Educational Events
- “Buddhism and altered states”
- “The history of Samui and local herb traditions”
- “Cannabis and health”
- “The science of terpenes and flavor”
Cultural Relevance
A library is a culturally meaningful space built around knowledge, structure, and guided discovery. It also gives Library a unique position in Thailand, where guests can buy cannabis literature directly inside the store. The concept naturally generates the kind of content people want to film, post, and remember.
OG Lab — Built Around Quality
Proven concept · Scalable model
Farm and Quality Standards
OG Lab has operated since the first days of legalization, helping shape quality standards and consumer expectations. We maintain full control over terpene and cannabinoid profiles, storage conditions, and in-house SOPs. Every batch goes through hand trimming, slow drying, and lab testing.
Laboratory Store Aesthetic
Microscopes, interactive models, scientific information, and staff in lab coats create a retail experience people talk about and remember. Every smaller store includes an interactive model of the main farm, making the direct-from-farm pricing model easy to understand.
Cannabis Tours and Science
The farm hosts cannabis tours and educational sessions. It includes a science zone with microscopes, a viewing window, and a visitor garden. For partner stores, this also creates an additional referral-based revenue stream.
Target Audience
Accessible pricing paired with lab-level quality makes OG Lab ideal for customers who care more about substance than hype. The best locations offer moderate rent, strong pedestrian traffic, and good visibility from the main road. The core repeat audience is made up of locals and expats.
Store Formats
A modular architecture and relatively low opening cost per location make the network easy to scale without excessive capital expenditure.
A farm store operated directly by the producer. Laboratory aesthetics, an interactive farm model, and a personalized sales approach. Target audience: repeat customers, expats, and experienced connoisseurs.
A pickup format for airports, malls, and other high-footfall locations. Minimal CAPEX and convenient service for returning customers.
A bright, compact format with a memorable visual identity. Fast payback driven by tourist traffic. Suitable for almost any tourist street, from Patong to Bangkok.
A full-scale space with tasting areas, educational events, and lounge zones. It strengthens emotional brand affinity and creates the kind of content that supports franchise growth.
Products and Services
In-demand products that reinforce a complete brand experience — from science to enjoyment.
Hand-trimmed, slow-dried, and lab-tested. A stable terpene profile that has made it a benchmark among Thai producers.
Double Sativa, Signature, Classic Blend, Mediroll (CBD without THC), Dates Sex Love, and Sunset. Innovative foil filter and seasonal formulas shaped by focus-group feedback.
Italian techniques, fresh material, and a clean terpene profile.
In-house selection and phenohunting. Our flagship project adapts American genetics to Thailand's climate, with the first results expected within six months.
Collectible merch, CBD/CBG products, recovery cosmetics, and photo moments. Designed to support cross-sell for tourists and enthusiasts.
Tours of the working OG Lab farm, including cultivation zones, the lab, and tastings. Includes a referral program for partner stores.
Team
A multidisciplinary team of operators, specialists, and entrepreneurs with real track records — the foundation of a resilient and well-balanced business.
Entrepreneurs and operators with 25+ years of experience in retail, hospitality, and marketing. Includes business-school mentors and trainers in sales and project management.
Civil engineers with higher technical education, including a PhD-level engineering specialist. 20 years of experience delivering major projects, including in Thailand.
Artists, influencers, and media specialists who shape the visual and emotional language of our brands. They produce multilingual content and maintain communication with the audience.
Managers experienced in uncertainty and capable of making decisions under pressure, backed by retail staff with a strong service culture.
Cultivation specialists with years of hands-on experience. They maintain stable quality and the terpene profile for which OG Lab has become known in Thailand.
Strengths and Market Opportunities
Strengths
- A complete brand concept, from name and interior to customer experience
- Direct connection to the OG Lab farm with verified lab-level quality
- A strong team across retail, marketing, construction, and cultivation
- Standardized SOPs and a high service culture
- Interactive farm models in every store for transparent product origin
- Weekly educational events that build a loyal community
Market Opportunities
- A young market with almost no real chain brands — room for leadership
- Upcoming regulation will clean up the market and strengthen licensed players
- Tourism growth and the legalization of new product categories
- Scalability through franchising up to 60 stores across Thailand
- Most stores still operate at low quality — space to own the premium segment
- AI gamification, NFTs, and media collaborations as next-generation growth tools
Central Marketing and Brand Support
OG Lab headquarters provides unified brand management, campaign execution, and network-wide support — giving each partner access to a ready-built marketing engine.
Cross-platform AI agent, in-store TV menus and tablet self-checkout, POS with a recommender system for budtenders
YouTube, Instagram, Telegram, Facebook, Google Maps — multilingual content for SEO and AEO
Lectures, tastings, Cannabis Cup activities, and art programs that build a loyal audience
Content is published across multiple platforms at once, lowering partner marketing costs
Centralized SOPs, service standards, and regular training for the entire network
Partnerships with media personalities and innovative audience-engagement tools
Cannabis Regulation in Thailand
Current status · Compliance · Outlook
Current Status: Medical Use Only
As of 2026, cannabis in Thailand is permitted exclusively for medical use. Production and retail sales require licenses, and purchases require an approved PT. 33 prescription. Our stores hold all required licenses — for both cannabis and alcohol — and operate in full compliance with the current framework.
Partner TTM Clinic
The project includes a partner clinic with five licensed Thai Traditional Medicine (TTM) doctors. They are authorized to issue cannabis prescriptions under PT. 33, which fully covers the medical compliance side of the business.
OGPx Telemedicine
Our in-house telemedicine platform, OGPx allows tourists from around the world to complete a doctor consultation remotely and receive an approved prescription online. The system also handles required business and prescription reporting for local authorities.
Outlook: 2029 and Beyond
Regulators have already indicated that by 2029 all cannabis stores will need to transition into Thai Traditional Medicine clinics. This is a manageable requirement: the main issue is ensuring access to a TTM doctor (from THB 40,000 per month) or using telemedicine, which is permitted for TTM practitioners. Our OGPx platform already solves this for us and for future partners.
In the near term, stores should expect stricter operating standards, including prescription-only sales and a ban on smoking inside retail locations. For larger licensed players with strong processes, this is not a threat but an additional competitive advantage that further cleans up the market.
As discovery shifts toward AI-assisted search, OG Lab is already well positioned. As of April 2026, major AI assistants such as ChatGPT, Grok, Claude, and Gemini consistently surface OG Lab as one of the leading cannabis businesses on Samui, supported by strong reviews and visibility across platforms. That matters because digital discovery is increasingly becoming part of real-world customer acquisition.
Ready to Partner?
Let's discuss deal structure, economics, and the right locations. We are open to different partnership models, from joint investment to franchise expansion.
OG Lab Co., LTD · Koh Samui, Thailand · Licensed producer and retailer