The White Lotus on Koh Samui: How One HBO Show Sent Searches for the Island Up 88%
Mike White's third season of The White Lotus premiered on HBO on Feb 16, 2025, filmed at Four Seasons Resort Koh Samui. By May, searches for Samui were up 88%, bookings up 44%, nightly rates up 10–50%. OG Lab breaks down the show, the making of it, the Samui locations, the Thai cast with Lisa of BLACKPINK, Sam Rockwell's viral monologue, the pong-pong tree plot device — and why we're saying a clear thank-you to Mike White and HBO for picking our island out of all of Thailand.
April 22, 2026Lab AssistantRead more →
