Pattaya Hosts TTM+ 2026 Showcasing Wellness and Sustainable Tourism
Pattaya’s TTM+ 2026 event showcased Thailand’s commitment to wellness and sustainable tourism with immersive experiences and regional highlights.
Key Points
- 1TTM+ 2026 held June 10–12 in Pattaya with a wellness and sustainability focus.
- 2429 international buyers and 428 Thai sellers participated, enabling 15,400+ business meetings.
- 3Event emphasized responsible travel with “Travel with Care” zones and certified tourism standards.
- 4Sustainability efforts included waste reduction, recycling, and surplus food donation supporting Net Zero Tourism goals.
From June 10 to 12, Pattaya welcomed the 23rd Thailand Travel Mart Plus (TTM+) at the NICE Pattaya Convention and Exhibition Center, focusing on wellness-led travel and sustainable tourism under the theme “Amazing Thailand: Healing is the New Luxury.” This event highlighted the Eastern region’s offerings in Thai wellness, coastal sustainability, and regional tourism development, with immersive activities including cultural performances, cuisine, and art by the sea.
TTM+ 2026 connected 429 international buyers with 428 Thai sellers, plus over 100 media representatives, facilitating more than 15,400 business meetings. The event emphasized responsible travel through the “Travel with Care” initiative, featuring zones dedicated to nature care, self-care, and cultural care, alongside presentations of certified tourism standards promoting transparency and quality.
Sustainability was a core focus, with measures such as reduced printed materials, waste separation, recycling, and surplus food donations supporting Thailand’s goal for Net Zero Tourism. Post-event tours extended business opportunities to regions like Rayong, Chiang Rai, and Surat Thani, linking local communities with tourism income and new itineraries.
Looking ahead, the next TTM+ will be held in Khon Kaen in 2027, continuing to foster sustainable and wellness-oriented tourism across Thailand. For those living on or visiting Koh Samui, these developments reflect Thailand’s growing emphasis on meaningful, responsible travel experiences that benefit both visitors and local communities alike.
