TAT Launches LISA-Fronted Campaign to Boost Travel Across Thailand with Exclusive Prizes

The Tourism Authority of Thailand (TAT) has unveiled a new initiative, 'Feel All the Feelings, Seeking Thailand’s Wonders,' featuring global superstar LISA as the Amazing Thailand Ambassador. Running from 1 May to 31 July 2026, the campaign aims to inspire both locals and international visitors to explore the country’s diverse destinations, particularly during the lush green season. According to TAT News, participants can win one of 500 exclusive prizes by either collecting Buddy Rewards points or submitting receipts from certified tourism establishments

TAT Governor Thapanee Kiatphaibool emphasized the campaign’s mission to deepen travelers’ experiences and drive tourism to all regions of Thailand. “The ‘Feel All the Feelings, Seeking Thailand’s Wonders’ initiative builds on our approach of showcasing Thailand’s appeal through the many emotions that travel evokes, encouraging visitors to experience each region more deeply — particularly during the green season when Thailand’s natural landscapes are at their most distinctive,” said Thapanee. She further noted that the program is designed to support income distribution in local communities while elevating tourism standards through partnerships with certified operators

Travelers have two main ways to participate in the campaign. The first option is to collect Buddy Rewards points by checking in at designated locations nationwide using the LINE OA @buddyrewardsby1672 platform. Special Ambassador Locations, including iconic sites like Khao Sok National Park in Surat Thani and Wat Arun in Bangkok, offer bonus points. Accumulating 2,000 points, with at least two check-ins at Ambassador Locations, allows participants to redeem a limited-edition Photobox featuring LISA and scenic Thai vistas. Additional rewards remain available even after the main Photobox prizes are claimed

The second route to winning exclusive items is open to both Thais and foreign visitors: travelers can submit receipts from TAT-recognized establishments under programs like Trusted Thailand, the Thailand Tourism Awards, or STAR (Sustainable Tourism Acceleration Rating). A minimum spend of THB 2,000 at certified venues is required to enter the draw for region-specific prizes, including specially designed T-shirts, a multipurpose scarf, and a silver keychain, each highlighting different parts of Thailand. Registration for this part of the initiative closes on 3 August 2026, with winners announced at the end of August through the Amazing Thailand Facebook page

The campaign’s exclusive prizes celebrate Thailand’s cultural and natural richness, from a silk scarf inspired by Chiang Rai’s tea plantations to T-shirts showcasing 55 must-visit cities. These collectibles are intended not just as souvenirs, but as motivators for ongoing exploration. As TAT describes, 'Promoting Thailand’s destinations with high-quality operators will strengthen traveller confidence, inspire meaningful journeys, and support balanced, long-term growth for Thai tourism.' By blending emotional storytelling with practical incentives, the campaign seeks to foster sustainable travel habits and highlight the importance of certified, responsible tourism

From the OG Lab newsroom perspective, this initiative stands out for its fusion of celebrity appeal, digital engagement, and a strong focus on quality tourism. For Samui residents and visitors, the campaign offers fresh reasons to venture beyond the island and discover new corners of Thailand, while reinforcing the value of supporting certified local businesses. It’s a model worth watching as destinations worldwide look to balance visitor excitement with long-term sustainability and community benefit